The new song rekindles Lero’s relationship with Tennessee sound architect BandPlay, who produced “Lero BandPlay,” one of Eddie’s most popular songs to date. Populated by twangy guitar riffs, bluesy bass, and twinkling keys, “New Edition” is quintessential rider music, as the laid-back emcee stacks low-key flexes to prove his bonafides: “Halloween come get a treat, price low on them green goodies/’93 sh*t, extra him, ice on my Supreme hoodie,” he rhymes. In the video, dropping later today on Eddie’s YouTube, Eddie gets ready for his close-up, posing for a photoshoot as he prepares to skyrocket to fame.

“New Edition” follows “Zombies“ as the latest single from Gangsta Blues, Eddie Valero’s next project. A high-octane pack of 11 tracks, the project harkens back to all eras of Memphis music, from the country-fried underground rap of the 90s, to the hustle-hard anthems of recent years, reaching all the way back to the blues that made Beale Street famous. Eddie Valero positions himself as an heir to that formidable musical tradition, using his lyrics to process his trauma and tout his many triumphs, using his virtuosity as a weapon in the same way that Memphis bluesmen like B.B. King once did. Featuring guest appearances from kindred spirit Starlito and Memphis legend 8Ball (of 8Ball & MJG), and production from heavy-hitters like BandPlay, Gangsta Blues arrives soon.

Born and raised in Memphis, Eddie Valero has built a large audience in his city and beyond the hard way, never compromising his style and eschewing high-profile co-signs on his route to local legend status. Growing up in awe of his city’s OGs, Eddie worked hard at his craft, using his expert beat selection and gritty storytelling to grow his following to over 60k YouTube subscribers. Always confident fans would find him, he started his signature mixtape series, Until They Feel Me, in 2021, releasing 4 installments in all, featuring local hits like “Lero BandPlay“ (1.38 million Spotify streams) his hard-hitting collab with the PRE-signed producer. In 2023, he dropped “Flex N Go“ with JpOnTheTrack, racking up over 2.5 million YouTube views in the process, and he followed in 2024 with the Undefeated mixtape. Most recently, Eddie shared Just For Y’all, a no frills street tape featuring the buzzing single “Money Locked In.” Later this month, Eddie Valero hits the road, opening for Don Trip & Starlito on their “Step Brothers 4 Life Tour.”